NB PLAYS! is a New Brunswick-led initiative developed by Recreation New Brunswick and its partners. It supports leaders and strengthens capacity for recreation programming that fosters health and wellness in our province. 

NB PLAYS! has established a framework for quality, holistic programming that promotes physical, mental, emotional, social and spiritual wellness. The initiative is aligned with New Brunswick’s Wellness Movement, featuring positive mental health, physical activity, healthy eating, learning experiences, outdoor adventures and community connections as key elements of overall well-being. 




Recreation NB is a not for profit organization dedicated to advancing the recreation and parks field by broadening the knowledge and experience base of its members and by advocating for the value and benefit of leisure and recreation opportunities for all. Founded in 1974, and incorporated in 1987, its goal has remained constant; to positively impact the health and well-being of New Brunswickers through promotion of the field of recreation.

For more information about Recreation NB, visit our website at www.recreationnb.ca